Hilton Food and Beverage Portfolio

Hello Enthusiasts

Welcome to Canopy

We're happy to have you on the Food + Drink team and look forward to sharing everything we know about taking care of guests, Canopy-style. This section includes helpful information and guidance for enthusiasts to execute the F+D program.

BRAND PILLARS

Simply Enabling
Thoughtfully Local
Surprisingly Comfortable

BRAND PARTNERSHIPS

Tradecraft – Coffee
Proprietors LLC - Cocktail / Beverage

TOOLS & RESOURCES

Order Guides
Menu Generator

Breakfast

Breakfast is all about fresh, quality products that aim to utilize local and seasonal ingredients.

FRUIT | MIN 6
Whole Fruit: Min. 4
Dried Fruit: Min. 2

CEREAL | MIN 4
Fun and Fruity: Min. 1
Good for You: Min. 2
Better for You: Min. 1

HOT CEREAL | MIN 1
Steel-cut oatmeal | porridge Granola or Muesli

BREAD & PASTRY | MIN 8
Bread: Min 3.
White | Wheat | Gluten-free Bagels: Min. 1
Specialty Bread: Min. 1
Sweet Pastry: Min. 3

DAIRY | MIN 5
Yogurt: Min. 3
Plain | Fruit | Fat-free Hard Cheese: Min. 1
Soft Cheese: Min. 1

CHARCUTERIE | MIN 3
Cured Meat: Min. 2
Smoked Salmon: Min. 1

EGG DISHES | MIN 2
Ex: sandwich, quiche, frittata

All-Day

Sandwiches Hot and Cold: Min. 6

Salad: Min. 4

Flatbreads: Min. 3

Sweet & Savory Pastry: Min. 6

Cakes: Min. 2

Baked or Roasted: Min. 4
Ex: quiche, casserole, roasted veg.

Soup: Min. 1

Evening

Small Plates: Min. 8

Salads: Min. 2

Main Courses: Min. 4

Baked or Roasted: Min. 4
Ex: savory dishes, vegetables, sides

Soup: Min. 2

Dessert: Min. 2

Operations

Signature Breakfast

The Canopy breakfast is all about fresh, quality products that aim to utilize local and seasonal ingredients. A blend of healthy choices with locally-inspired savory and indulgent, sweet options appeal to the modern traveler. Our signature breakfast with select items like breakfast pizza, baked goods, fresh fruit and yogurt is a key element of our Positive Stay promise. Rather than cooking to order, all items are artfully displayed for guests to help themselves. Part of creating a truly welcoming atmosphere is providing a daily delicious breakfast for our guests.

BREAKFAST CHECKLIST >

Breakfast Setup

The Canopy breakfast is designed to feel natural and organic, rather than like a buffet. Select service pieces that look residential—as if they could be from someone’s home.

Bread loaf wrapped in a cloth napkin staged on a wood board with serrated knife. Breakfast setup that shows induction, ambient, cold zones. Note different service pieces and elevations.

Presentation

Loose tea staging with handwritten labels on wood tray
Cheese on marble tray with glass cloche and chalk labels
Croissant and whole fruit placed on communal table
Café menu in gold frame after breakfast
Canopy wellness elixir in raised pitcher

Hot + Cold Containers

Pitchers of milk with handwritten labels
Cereal canisters with scoops and hand-written labels
Assorted breads in napkin-lined wire baskets
Oatmeal in orange dutch oven with copper spoon and toppings
Breakfast flatbread on wood board staged close to oven
Charcuterie on tiered marble stand with accoutrement

Colors + Textures

Breakfast flatbread on wood board with hand-written sign
Frittata in dutch oven ;on induction plate
Smoked salmon on marble plate with dome
Honey pot on pedestal with cookbook detail
Fresh and dried fruit in porcelain berry containers
Toaster setup located near bread baskets at end of counter

Sweet + Savory

Individual smoothies staged in cold case
Berries and cut fruit placed out in dishes
Smoked salmon on a wood board with accoutrement
Olives in cast iron bowls
Cheese and charcuterie boards
Whole fruit in wood bowl next to cut fruit

Bowls + Trays

Bagels on cloth napkin lined tray
Cereal in large wood bowls
Bountiful pastry display that utilizes different textures and elevations
Compote and jam in cast iron
Cereal bowls in close view
Cold case with smoothies in profile

Communal Tables

French toast in cast iron on induction
Communal table staged with breads and hot items
Communal table side view
Hand-written chalkboard café signage
Communal table staged with breads and hot items

Glassware + Utensils

Sample serving utensils
Flatbread on wood board
Wellness elixir cart with glassware
Textured frosted glasses
Whole fruit on side table
Charcuterie on large platter

Operations

After Breakfast

As breakfast comes to a close, Canopy Central transitions naturally into an all-day café-style environment.

Perhaps some last elements of the breakfast offering are left on the communal table for guests to nibble on as they leave for the day.

To draw guests and locals in, stage the barista section of the open counter with pastries and other items available for purchase.

Fill the jewelbox glass case with creative baked goods presented in an artful way.

Interesting, yet tasteful signage moments—a small café menu listing espresso and other barista drink prices along with small cards to identify the day’s pastry selection and pricing—will complete this café atmosphere and provide a seamless transition as the menu and offering evolve.

Coffee Partnership

Tradecraft

Tradecraft Outfitters offers a straightforward, centralized, and efficient way to source interesting strains of craft coffee and tea at scale. Tradecraft has relationships with local purveyors nationwide, which takes the difficulty out of finding and cementing unique partnerships on a per property basis.

Partnership Details

Product Selection

Each property selects its own product and equipment
Program covers all coffee and tea needs (excluding in-room)
Deliverables include, but are not limited to:
Whole bean coffee + loose tea
Ready-to-drink beverages (if selected)
Supplies + accessories (filters, cups, lids, sleeves, carafes, servers)

Equipment Selection

Properties can either lease equipment from Tradecraft or purchase outright: there is no additional fee for leased equipment.
Properties will be required to maintain an agreed upon monthly purchase volume for tea, coffee, and other products: program pricing and terms assume all product and equipment to be provided by Tradecraft

TRADECRAFT PROGRAM GUIDE >

Tradecraft

Timeline and Milestones

Tradecraft performs equipment installation and coordinates team member training. Properties have access to one Tradecraft point of contact for all operational and marketing support as needed. Maintenance and service is offered as needed through Tradecraft for both leased and owned equipment. Contract term is two years payment terms are net thirty days.

Timeline

180 - 120 Days > Contact tradecraft
Initial property site visit and consultation

100 - 90 Days > Tasting and product selection
Equipment install and training.

14 - 7 Days > First order. Pre-open setup
Coffee program orientation and training.

OPEN

Post-Open > Equipment service and ongoing support as needed

Contact

Danny Locash, Tradecraft
Director of Strategic Partnerships
dlocash@tradecraft.me
773.447.5876

Operations

The All-Day Menu

Everything revolves around a central oven that finishes flatbreads, quiches, and other warm items to order. The open counter should be equipped before service so that sandwiches and salads can be easily assembled and pastries warmed in this always-active area of Canopy Central before being delivered to guests.

Craft the menu so that ingredients are used in multiple places—efficient, yet creative and still interesting.

Guests order at the counter for both takeout and table delivery, while the bar serves juices, a focused wine list, craft beers and cocktails inspired by local spirits and the season’s best ingredients.

Core Menu Requirements

6 Sandwiches
4 Salads
3 Flatbreads
6 Sweet & Savory Pastry
2 Cakes
4 Baked or Roasted Dishes
1 Soup

SAMPLE MENUS >

PM Transition

Labor Model

We've created a detailed, accurate labor model to help you gain much better control over their labor costs.

LABOR MODEL>

Evening Tasting

The evening tasting offering should rotate daily and feel exciting—dynamic, yet approachable at the same time. The brand vision for this program is that it is beverage driven and tailored specifically to each neighborhood.

DOWNLOAD TASTING GUIDE >

Tasting Calendar

Use the evening tasting as an opportunity to educate guests. Tell them about what is being sampled, but also about the brand and its key pillars.

DOWNLOAD TASTING CALENDAR >

Proprietors LLC

Partnership

Bar Design

Proprietors will deliver thorough design + operations package for property use. Deliverables include:
- Station equipment list
- Bar layout and equipment planning based on projected occupancy and known trends
- BOH needs: ice machines, prep space, other equipment dedicated to bar use
- Bar tool, small wares, glassware sourcing and checklist
Systemized the bar infrastructure expectations to optimize every bar space to serve individual property needs in an efficient and cost effective manner.

Program Training

Proprietors has created a complete training package comprised of three main programs
Lead Food and Drink Enthusiast: Leadership program that teaches managers to become expert trainers
Food and Drink Enthusiast: Comprehensive program for all team members–dedicated 25 hrs (minimum) of hand-on training
Ongoing Education: A supplemental continuing program to be executed by Lead Food and Drink Enthusiast
Hotels can leverage Proprietors individually for additional training and support

Menu Development

Developed a menu of cocktails for Canopy Central, a core program designed to insert naturally into any Canopy property
Produce individual, hotel-specific offerings that draw inspiration from the diverse stories and trends of each Canopy city
A core spirits list acts as the foundation of the bar’s offerings, with local additions wherever possible. Specific programming focus per property direction (i.e. Scotch focus) can be added
Programming is comprehensive, covering day, early-evening, evening, late-night, brunch, and special events

SAMPLE COCKTAIL MENU >

Proprietors LLC

Timeline + Milestones

180 - 120 Days
First contact with proprietors Initial property visit and consultation

100 - 90 Days
Tasting and product selection Equipment install and training

21 - 14 Days
First order Pre-open setup Beverage program orientation

14-7 Days
Lead enthusiast, Enthusiast training

OPEN

Post-Open
Training and ongoing support as needed

Contact

Alex Day, Proprietors LLC
Director of Bars ad@proprietorsllc.com

Operations

The Evening Menu

As the evening comes into focus, the core elements of the all day menu can carry through. Only at this part of the day, introduce four larger plates so that if a guest wanted to enjoy a full dinner at Canopy Central, they are easily able to do so. These additions should take advantage of ingredients found elsewhere on the menu. Perhaps the local roasted squash accompanies seared arctic char. It might even be that a small card insert listing the ever-rotating evening main plates accompanies the all day menu. Think of creative ways to differentiate the evening hours at Canopy Central from anything else that your neighborhood has to offer.